United Way Partners to Launch LetsAllDoGood, a Groundbreaking App That Engages Supporters on their Smartphones

BOSTON – United Way of Massachusetts Bay and Merrimack Valley today announced its partnership with LetsAllDoGood, a new app that connects causes directly to supporters on their smartphones.

“United Way values above all else connecting people to their community to take actions to advance the causes they care about,” said Michael K. Durkin, President at United Way of Massachusetts Bay and Merrimack Valley. “The LetsAllDoGood app gives us a unique platform to make this vision a true movement in the region.”

The LetsAllDoGood app (iOS) launched in the Boston area with 10 nonprofit partners and will be available nationally in the coming months.

For causes –Reaching supporters on their smartphones quickly and easily with rich, engaging content is a requirement. With LetsAllDoGood, any cause organization can keep supporters up to date on their latest news, events or volunteering opportunities.  Content can feature pictures and video for great storytelling.  It’s remarkably simple; fill in a form, click, publish and supporters will receive a rich push notification on their smartphones.  It’s as easy as typing – anyone in the organization can use it, including an intern or volunteer.  Nothing will ever get lost in an email inbox again.

For supporters – Every cause supporter has experienced it – the frustration of missing something important from a favorite nonprofit, the forgotten event, the lost email, the flyer in the child’s book bag that is undelivered.  Connecting with a favorite cause is simple – download the LetsAllDoGood app, favorite the cause (or causes) that matter, and in the home view see their latest, news, events and volunteering opportunities.  Receive a push from a favorited cause – tap an item and learn more, look at the pictures or watch the video, share it to Facebook or add it to the calendar.

For businesses – Supporting local causes is an integral part of many businesses, as helping the community they serve ensures a healthy community that benefits all. Today, consumers expect local businesses to do good. And it can be an important differentiator if it gets enough visibility.  With LetsAllDoGood, cause organizations can recognize and reward their business sponsors by including them in their communications. This gives those merchants a platform to share the good work they are doing and helps them attract new customers who prefer doing business with companies who are giving back.

“Americans look at their smartphones 8 billion times a day.  They go to sleep with them, they wake up with them.  Nonprofits must reach their supporters where they’re spending their time.  We are thrilled to partner with United Way Mass. Bay on the launch of LetsAllDoGood.  They do incredibly important work and we’re so proud to help make it easy for them to communicate that with their supporters – on their smartphones,” said Founder Greg McHale.

About LetsAllDoGood

LetsAllDoGood enables any cause, nonprofit or community group to connect with their supporters on their smartphones with rich, actionable, engaging content.  It’s remarkably simple.  It’s free for causes and consumers.  The LetsAllDoGood app for iPhone is available in the App Store (Android coming soon). For more information, please visit, http://www.letsalldogood.com.