Beyoncé and United Way Partner to Inspire and Build Our Community Through Volunteerism

“BeyGOOD Boston” to promote volunteerism in region

BOSTON –  United Way has aligned with Beyoncé’s #BeyGOOD initiative to inspire everyone through The Formation World Tour to get involved in building stronger communities. Fans coming together—in activities big and small—will make a difference in their communities throughout the course of the tour. Together, we can positively impact the world in…Good Formation!

In Greater Boston, United Way of Massachusetts Bay and Merrimack Valley is encouraging the community to volunteer and be a part of creating lasting change in the region.  Volunteers who join the “#BeyGOOD Boston” movement of United Way will be entered into a drawing to win one of four pairs of tickets to Beyonce’s show on June 3, 2016 at Gillette Stadium.  To be eligible for the drawing, local residents must volunteer between May 11 and May 25, take a photo and share it on social media tagging @UnitedWayMABay on Instagram, Twitter or Facebook, and register online for the drawing.  Full contest details and registration is available online at https://unitedwaymassbay.org/beygood/.

“Together, we can do more than any of us can alone,” said Michael K. Durkin, President at United Way of Massachusetts Bay and Merrimack Valley. “Volunteers are a critical driving force behind our efforts to ensure families have the resources they need and young people succeed in school and life.  Last year, the combined 10,000 hours our volunteers worked was worth nearly $150,000 to the nonprofits they served.   Through this partnership, Beyoncé is supporting not only volunteerism, but it’s important and tangible benefits to the community.”

Beyoncé fans can also support the United Way of Genesee County’s efforts to support the Flint Water Crisis by donating $10 through Crowdrise. Every $10 donation to United Way will help those affected by the water crisis, and gives fans the opportunity to win VIP tickets for The World Formation Tour. Ten randomly selected winners at each of  the North American shows will be upgraded to the best seats in the house.

Beyoncé’s #BeyGOOD initiative will support local United Way programs and the work of United Way of Genesee County, which is continuing to respond to the water crisis in Flint, Michigan. United Way of Genesee County has been at the forefront of distributing bottled water and filtration systems, as well as providing emergency support services and prevention efforts to those in need. After the short-term needs of Flint residents have been met, United Way of Genesee County will provide the remaining funds to the Flint Child Health and Development Fund of the Community Foundation of Greater Flint, which will provide long-term developmental, educational and health support to children and families in the area.

To learn more about United Way’s work with Beyoncé, visit beyonce.com/beygood and Unitedway.org.

To learn more about volunteering with United Way of Massachusetts Bay and Merrimack Valley, visit www.unitedwaymassbay.org/volunteer.