Year in Impact: Blue Cross Blue Shield and the Power of Healthy Snack Time

Last Spring, teams of volunteer employees dubbed the “Blue Crew” put together 1,300 Healthy Living Kits and 1,500 Healthy Snack Packs for 2,800 local children. The packages were distributed to children through United Way’s network of early childhood and after school programs in April during the school vacation week. This timing is important, because when school is closed for breaks, thousands of students in Massachusetts lose access to free or reduced meals.

When you think about it, the links are clear. Families struggling to make ends meet can’t always provide nutritious food for their children. Kids who are hungry can’t focus or learn well. School meals and after school programs are often the most reliable sources of healthy food for a child. Children in families who are behind on rent and basic needs are more likely to be in poor health and hungry, contributing to below average growth and developmental delays.


The Healthy Living Kit and Healthy Snack Pack initiative is part of Blue Cross’ broader partnership with United Way. Read more.