At Federal Savings Bank, it’s always a good time (to give)
A New Hampshire community bank blends fun and generosity for its United Way campaign.
It may not have been the size and scope of a full-on Michael Bay production, but for the staff of Federal Savings Bank, the filming of their United Way campaign video was, nevertheless, an epic affair.
Federal Savings Bank, based in Dover, NH, has long been one of the more exuberant and creative United Way company partners, and each year they position their campaign as something staff can rally around and enjoy.
But mirth is just one part of the equation: this is a company that has bought into United Way’s vision of cultivating evergreen change across the region, as evidenced by their participation in impact-rich initiatives like K-Ready Kids and K-Ready Readers.
“Our team truly believes that we can build a stronger Seacoast by working together,” said Tiffany Melanson, Marketing Manager for Federal Savings Bank. “Our partnership with United Way is just one of the ways we fulfill our responsibility to support the communities that have supported us for so long.”
“As the leader of this great community bank, I take this responsibility very seriously and believe in leading by example,” says CEO Jay O’Neill. “Of course, that is easy to do when you are fortunate to lead a group of dedicated, community-minded employees. I can’t say enough about the generosity, enthusiasm and support of the staff, who work hard each day to reinforce the Bank’s mission.”
The results speak for themselves: employee giving and participation increase every year. And their engagement with United Way continues outside of the campaign as employees volunteer for Day of Caring, the K-Ready Kids backpack drive, and serve as K-Ready Readers. This year FSB stepped up to be the lead sponsor for United Way’s Holiday Guide for Giving and Volunteering.
“When it comes to corporate philanthropy, Federal Savings Bank is a company that gets it,” said Quinn Slayton, Director of Resource Development for United Way. “They stand out beyond just running a great United Way campaign. Giving back is a part of their company culture.”