United Way of
Massachusetts Bay

Thanksgiving Project Social Media Toolkit

Thank you for helping us spread the word about United Way’s 23rd Annual Thanksgiving Project!

This is our largest and most important Thanksgiving Project ever. As inflation reaches a 40-year high and our communities continue to recover from the public health and economic impacts of the Covid-19 pandemic, nearly 1 in 5 households in the Commonwealth is struggling with food insecurity. United Way is prepared to meet the rising needs of our communities and we are grateful for your support in providing more than 20,000 local families with a Thanksgiving meal!

We created this toolkit to make it easy for you to share on social media. Don’t forget to tag United Way of Massachusetts Bay in your posts using the handles listed below.

Give Page Link

bit.ly/UWThanks22

Tagging

UNITED WAY SOCIAL MEDIA Handles

Facebook/Twitter/Instagram: @UnitedWayMABay
LinkedIn: @UnitedWayofMassachusettsBay

HASHTAGS

  • #UWThanksgivingProject
  • #LiveUnited

We encourage you to share images throughout the day!
Please tag us using @UnitedWayMABay with #UWThanksgivingProject.

SAMPLE CONTENT

23rd Thanksgiving Project Promotion Graphic

Please feel free to use this image your posts! Click to save a copy of the full size version.

We hope to see all your hard work leading up to and on the day of the Thanksgiving Project. The sample posts below will help you get started, feel free to use your own words but please keep @UnitedWayMABay and our event hashtag #UWThanksgivingProject.

Notice: Do not copy and paste without personalizing the information in brackets!

Promoting Registering Families

This Thanksgiving, in partnership with @UnitedWayMABay, we’re providing a week of groceries to [20,000 or NUMBER OF LOCAL FAMILIES] families in our community as part of #UWThanksgivingProject. Sign up here to receive a meal kit for you and your family! [INSERT YOUR SIGN UP LINK]

Promoting Volunteer Sign Up

On Nov 19th, we’re hosting a #UWThanksgivingProject distribution site for @UnitedWayMABay! Together, we’re providing Thanksgiving groceries to [20,000 or NUMBER OF LOCAL FAMILIES] families. Learn more and get involved: https://www.unitedwaymassbay.org/tgpdistributionday

Leading Up to Event 1

This Thanksgiving, [AGENCY NAME] is proud to join @UnitedWayMABay in distributing a week of Thanksgiving groceries to [20,000 FAMILIES or NUMBER OF LOCAL FAMILIES] in our community. Join #UWThanksgivingProject as a volunteer or fundraiser today: https://bit.ly/UWThanks22

Leading Up to Event 2

Nearly 1 in 5 households in our region struggle with food insecurity. To ensure our neighbors enjoy a Thanksgiving meal this year, we’re partnering with @UnitedWayMABay to distribute meal kits to 20,000 families. Join the #UWThanksgivingProject movement! https://bit.ly/UWThanks22

Day of Event 1

We’re joining @UnitedWayMABay today for their biggest #UWThanksgivingProject ever, working alongside 1000+ volunteers to provide Thanksgiving meal kits to over 20,000 local families! We’re proud to be a part of this annual event helping our community, our neighbors, thrive.

Day of Event 2

This Thanksgiving, [AGENCY NAME] is joining @UnitedWayMABay to provide #UWThanksgivingProject meal kits to 20,000 families! Here in [TOWN NAME], we’re providing [NUMBER] families in our community with a week of Thanksgiving groceries.

Reminder:

Please use our handles and hashtags so we can ‘see’ all the great work and images from the day!

UNITED WAY SOCIAL MEDIA Handles

Facebook/Twitter/Instagram: @UnitedWayMABay
LinkedIn: @UnitedWayofMassachusettsBay

HASHTAGS

  • #UWThanksgivingProject
  • #LiveUnited

Resources