What is the United Way Campaign?

Every year, more than 1,000 companies stand with United Way of Massachusetts Bay and our network of more than 260 nonprofit organizations to address the needs of vulnerable children and families across our region.  These are more than just numbers – every single person helping in this effort is needed and appreciated – now more than ever.

A New Challenge

When COVID-19 hit, we mobilized our network and together we rose to the challenge, distributing more than $6 million to more than 170 organizations in the community from our COVID-19 Family Support Fund in the first three months of the crisis. This help has included $1.5M to food pantries, shelters, and other meal distribution programs, $1M specifically to organizations supporting vulnerable tenants, and $3.6M in targeted assistance to families who lost wages during the shutdown.

It is critical that we sustain the emergency response while helping our communities emerge stronger, more prepared for the future. Unemployment has skyrocketed from 2.8% to more than 16% in just a few months.

The effects of COVID-19 have been devastating.

  • The rate of positive COVID-19 cases among Black and Latinx residents is 3x as high as the rate among white residents.
  • For hospitality workers, retail workers, and other hourly employees, many living paycheck to paycheck, with no clear options for recouping lost wages, the impact of this crisis has been disastrous.
  • More than 120,000 families are at risk of falling behind on housing payments and may face eviction when state moratoriums expire this summer.
  • 1 in 8 families is facing food insecurity.

Now more than ever, we need your support to empower our communities to recover and rebuild.

Who does the campaign help?

United Way of Massachusetts Bay serves people all across Eastern Massachusetts.


Why participate?

Our community members need us now more than ever.  The fall campaign is a focused effort to raise dollars, helping solve critical problems our community faces.

How does THE CAMPAIGN support nonprofit partnerships?

The money raised during this campaign supports a strong network of quality nonprofits and services to help change lives in our community. The needs of our region are complex and interconnected, and no one nonprofit or program can fix it all. Together, our nonprofit partners strengthen our community, so no one slips through the cracks.

Why do we need Employee Campaign Managers (ECMs)?

ECMs (that’s you!) help engage and educate co-workers, create excitement, and drive dollars to help reach their company’s philanthropic goals. Each successful workplace campaign works to build a stronger, healthier community.


  Educate employees about the local challenges we face.

  Provide safe in-person and virtual giving opportunities that employees can feel good about.

  Create relationships with key community leaders.

  Keep Corporate Social Responsibility top of mind, especially now when we aren’t all together.

  Offer virtual volunteer opportunities to see your impact in the community grow.

Your Team

As your company’s campaign manager, you are part of a team with United Way. Below are details on various levels of support available to you:

Your Resource Development Lead is your main point of contact for the campaign. Your Lead can help you plan, set goals, execute, and wrap-up your campaign. If you don’t know who your Resource Development Lead is, contact Sarah Reilly at sreilly@supportunitedway.org.

Other resources are available to help run a successful campaign. Let us know if you would like an introduction or more information on the below:

The Campaign Chairs Council is a volunteer group of campaign managers from local companies that are available to provide support, consultation and brainstorming.

Leadership Coordinators Leadership Coordinators are staff who work directly with leadership donors (individuals who donate $1,000 or more annually). They can assist with implementing a leadership giving strategy for your campaign and integrating donors into existing leadership donor events and opportunities.

Tocqueville Managers Tocqueville Managers are staff who work directly with Tocqueville donors (individuals who donate $10,000 or more annually) in an effort to steward those relationships. They can help you implement a Tocqueville giving strategy for your campaign.

Ready to get started?