Running a Virtual Campaign

Events are still important.

We know that for some companies, the most important part of the United Way campaign is the goal amount. But did you know that for donors, the most important part is the experience (Yes, virtual counts). Studies found that 56% of donors are more likely to give after attending an event, in-person or virtual. So, what are you waiting for? Let’s plan some virtual events that will get your employees excited and help you reach your campaign goal!


Luckily, there are many different software options for running a successful virtual event! We’ve done the work for you and picked our favorites: Zoom, Microsoft Teams and Eventbrite Registration.


You can still hold an engaging and inspiring (virtual) kickoff to motivate employees to support your campaign.

Here’s an example run of show for your virtual kickoff:

► Show the 2020 United Way campaign spokespersons video.
► Share a pre-recorded video from your CEO or another leadership member or have them talk live. Pro tip: Have them share why the campaign matters to the company and why your company’s support is more important than ever this year. See our Key Messages document.
► Watch the United Way campaign video.
► Request a United Way Agency speaker.
► Share upcoming events, raffles, incentives and more. Bonus:  Check out our Virtual Events guide for ideas.
► Stand United and make your pledge.

Leadership Giving
Engage current Leadership Donors and encourage others to get involved by hosting your own Leadership event. For example, host a virtual roundtable and have an engaged Leadership Donor mediate!

Special Events
From online auctions and raffles, to virtual classes or lunch ‘n’ learns, special events can be considered the “life of the party.”

Volunteer Opportunities
United Way’s Corporate Volunteering Center has lots of volunteer opportunities your team can do from home.


When hosting a virtual event, you’ll need a way to collect special event dollars and United Way can help with that! A great way to boost your virtual event and work toward your campaign goal is to encourage employees to donate during the event. If you’re looking for a solution, contact your Relationship Manager. Don’t know who that is? Contact Sarah Reilly.


Whether you’re together or apart, there are so many ways to keep your employees communicating and on the same page. Research shows that 82% of employees want chances to connect with peers. So amp up those emails (maybe have a fun meme) and post on social media to get everyone engaged in the virtual events.
Pro tip: If you’re back in the office, create safety protocols for events with 50 or fewer attendees.

Action Item: Download the Virtual Event Guide