Leadership Giving

Leadership Donors – Community champions. Philanthropists. Regional leaders.

Who are Leadership Donors?

Leadership Donors are individuals who make a gift of $1,000 or more, helping to quickly make an impact in our community and toward our campaign goal. This growing community is committed to making a difference every day throughout our region.

Who are united way tocqueville donors?

Tocqueville donors, named for philanthropist Alexis de Tocqueville, are Leadership donors who give $10,000 or more annually.  United Way’s Tocqueville Society is an opportunity for passionate individuals to make an even greater impact in our community, playing an active role in transforming how people are helped.

Tocqueville Society Members have a front-row seat to United Way’s work, through unique volunteer activities and events, networking opportunities and a seat at the table for important conversations about how United Way helps in the community.  More information about the Tocqueville Society can be found here.

Why Should Your Campaign Focus on Leadership Giving?

Leadership Giving accounts for more than 50% of annual campaign giving and provides donors with opportunities to connect with one another. A Leadership donor’s generous gift can help feed a child, keep a family in their home, and give an elderly person independence. Each gift does so much to help others.


  • Learn about community issues and how your dollars are at work to keep our region strong
  • See firsthand how your investment helps local people
  • Gain new skills and bolster your reputation
  • Meet and connect with like-minded community leaders
  • Be part of a nationally ranked group of philanthropists
  • Gain new business and career opportunities by demonstrating community leadership
  • Be recognized by United Way for your generosity and commitment
  • Access exclusive individual and family volunteer opportunities


Your company’s employees joining at the Leadership level has multiple benefits: increases your impact, develops camaraderie among employees, and builds excitement around the campaign. Here are four expert tips for organizing Leadership Giving at your company.

  • Gain CEO or top management support.
  • Host a virtual informational event to encourage and ask for participation at the leadership level.
  • Hold a special (virtual) breakfast or lunch for current and potential Leadership donors.
  • Bonus:  Do a lunch ‘n’ learn and share some facts about United Way!
  • Recognize Leadership donors throughout your organization.
  • Pro tip: Send your United Way campaign representative a list of your Leadership Donors so we can properly recognize and thank them!

Affinity Groups

United Way’s Affinity Groups are ways for people to get involved with their peers, whether that’s our Women United group, young professionals, or an industry-specific networking group.  Learn more about opportunities to get involved here.