Communications and Social Media

Given the way our world has turned virtual since COVID-19, digital communications will play an important role in getting the word out about your campaign. Here are recommendations on creating the perfect communications plan.  Pro tip: Make sure messaging is consistent across all channels!

Use Email to:

  • Rally your company around your campaign goal.
  • Share United Way’s campaign videos and success stories.
  • Promote sign-ups for virtual event opportunities (ex. Facebook Live Town Halls, webinars, Zoom Lunch ‘n’ Learns, etc.).
  • Explain the benefits and opportunities that come with United Way’s young professionals group and Leadership Giving.
  • Say ‘thank you.’ Download our thank-you templates and make it special.
Action Item: Download our Campaign Communications


Use Social Media to:

  • Show how your company is getting creative for campaign (ex. virtual rallies, games, raffles, etc.)
  • Share pictures of virtual volunteer events.
  • Encourage employees to share why they support United Way using #WeAreAllUnited.
  • Say ‘thank you’ to your co-workers! See our social media guide for ideas.
Action Item: Download our Social Media Kit