Given the way our world has turned virtual since COVID-19, digital communications will play an important role in getting the word out about your campaign. Here are recommendations on creating the perfect communications plan.  Pro tip: Make sure messaging is consistent across all channels!

Use Email to:

• Rally your company around your campaign goal.
• Share United Way’s campaign videos and success stories.
• Promote sign-ups for virtual event opportunities (ex. Facebook Live Town Halls, webinars, Zoom Lunch ‘n’ Learns, etc.).
• Explain the benefits and opportunities that come with United Way’s young professionals group and Leadership Giving.
• Say ‘thank you.’ Download our thank-you templates and make it special.

Use Social Media to:

• Show how your company is getting creative for campaign (ex. virtual rallies, games, raffles, etc.)
• Share pictures of virtual volunteer events.
• Encourage employees to share why they support United Way using #WeAreAllUnited.
• Say ‘thank you’ to your co-workers! See our social media guide for ideas.